Posts Tagged advertising

Why YouTube advertising is such an effective tool for hotel brand awareness

Why YouTube advertising is such an effective tool for hotel brand awareness

It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that

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3 Reasons not to carry out your hotels ppc advertising in-house

3 Reasons not to carry out your hotels ppc advertising in-house

As an independent or small guesthouse or hotel, there can be a big temptation to run your PPC campaigns in-house; you’ll save money as there will be no management fees involved, and you’ll have completely control, transparency and ownership of your PPC campaign. Unfortunately there are a few big reasons why you should avoid this temptation at all costs. Of course there will be some exceptions to the rule, perhaps you’re already a bit of an AdWords guru, or you have a friend that will be helping set it up and to manage it. But 99% of the time it

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