Hotel Marketing News

Predictive Analytics for China’s Hoteliers Weakened in June

Looking ahead of the curve, prospects of future business activity for China’s hoteliers decreased in June according to the latest reading of the country’s Hotel Industry Leading (HIL) indicator. e−forecasting.com’s China HIL – a predictive analytic which gauges monthly what’s next for business in China’s hotel industry – fell 0.2% in June to a reading of 100.3, following an increase of (+0.1%) in May. Powered by WPeMatico

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Ramada Birmingham sold to Redwings Lodge Group

Specialist business property adviser, Christie & Co has sold the Ramada Birmingham. The 81-bedroom hotel and conference centre in the Black Country has been bought by Redwings Lodge Group, a multiple hotel operator which currently has several sites in south east and central England. The Ramada Birmingham Hotel in Oldbury was put up for sale following a huge turnaround in business performance when former owner and local businessman, Gurjit Mahal, purchased the hotel out of administration in 2012. The Ramada Birmingham Hotel sold off a freehold at undisclosed price. Charles Jones, senior business agent at Christie & Co who handled

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Three tips to boost bookings with millennial guests

By Mike Murray, founder of Vir.al, the new inspiration/hotel booking app/website In the past five years, millennials have been a widely discussed topic in the travel industry; you’d be hard-pressed not to have noticed how much impact they’ve had on the way that we, as an industry, do business. But even though millennials are changing the hospitality industry in ways that we might never have expected, many would prefer that we adapt more quickly. Unfortunately, that means that unless you were one of the few properties who adjusted quickly enough to suit the needs of the market, you are missingRead More...

Don’t get too sucked in by millennial fever

The word ‘millennial’ is used about 15 times per person per day in the business world of 2017. For the uninitiated (though you must be hiding under a rock not to have heard it), it refers to a person reaching adulthood in the early 21st Century. They are tech-savvy, mobile, restless and go through life with an enormous sense of entitlement. Well, that’s the much-mooted reading of the generation before them anyway. Businesses of all types now devote enormous energy to ‘engaging’ with the idiosyncrasies of this population group, leaning on social media, apps and streaming services to try and

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Michael Fischer Named Chief Human Resources Officer for White Lodging

For the past four years, Fischer has led the Human Resources function for New York City based Loews Hotels & Co. As Executive Vice President, his responsibilities included leading all aspects of human capital management, such as building managerial capacity to grow and lead teams, expanding organizational capabilities, strategic talent acquisition and staffing, total rewards, training and development, labor relations, and compliance. Powered by WPeMatico

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