Hotel Marketing News

Crowne Plaza Puebla Hotel Opens in Mexico

InterContinental Hotels Group (IHG) announced the opening of the new-build 155-room Crowne Plaza Puebla hotel, marking the brand’s arrival to this important Mexican city. Click here to visit the source of this post! Powered by WPeMatico

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Hotel Telegraaf in Estonia Joins Autograph Collection

Autograph Collection Hotels yesterday announced the opening of its first hotel in Estonia with the debut of Hotel Telegraaf in Tallinn’s historic centre. Click here to visit the source of this post! Powered by WPeMatico

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Why YouTube advertising is such an effective tool for hotel brand awareness

Why YouTube advertising is such an effective tool for hotel brand awareness

It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that

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Why your hotel should be using Facebook retargeting to increase its bookings

Why your hotel should be using Facebook retargeting to increase its bookings

Many hotels may feel that by carrying out remarketing on the Google AdWords network via PPC marketing, they’re being pro-active and covering all bases. That’s very true, and remarketing to previous visitors who didn’t complete a booking, or didn’t perform a pre-defined action on your hotels website is something we recommend to all of our clients. However it’s not all that can be done – and this involves making use of Facebook. Facebook is obviously a massive market, and is seen as a huge rival to Google’s dominance. The majority of people who have access to the Internet will be

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why your hotel needs an in-house social media expert

why your hotel needs an in-house social media expert

When it comes to digital marketing services for hotels, it’s not often that we recommend it’s best to keep things in-house. The Hotel Marketer offers digital marketing services to a variety of hotels around Europe; why would we start suggesting that they manage one huge aspect of it (social media) themselves – surely that’s not good business? The thing is, social media is one of the few exceptions to most digital marketing. It’s not something, at least in our opinion, that you should really outsource to anybody else; unless you’re 100% certain that they know your business inside out, and

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