Hotel Marketing News

Why your Hotels ranking on TripAdvisor doesn’t matter

Why your Hotels ranking on TripAdvisor doesn’t matter

Your hotels ranking on TripAdvisor doesn’t matter. That’s a bit of a bold statement to make, but we’re seeing less and less importance on the old-fashioned way of ranking hotels by location due to the new ranking-algorithm implemented by TripAdvisor. Around the same sort of time that the huge attraction-and-hotel-review network started to further monetise their traffic through the TripConnect scheme, where you can see live rates for booking hotel rooms whilst browsing the site, they also modified their ranking-factors. Traditionally the site would use a variety of factors when it came to deciding on which hotels to rank first

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Why your hotel website must be mobile friendly

Why your hotel website must be mobile friendly

All of the latest figures and reports point to a sharp increase in mobile spends online vs desktop and laptop devices. Tablet and mobile device spends are really on the increase, as much as 30% on the previous year, and this is a trend that experts can only predict will continue to grow. Even within the travel and tourism sector, hotel websites have seen the number of users who are comfortable in booking over mobile/tablet increase to make up around 40% of the overall direct business online. So with figures like above mentioned time and time again, surely it’s about

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Why you shouldn’t link to your TripAdvisor page from your Website

Why you shouldn’t link to your TripAdvisor page from your Website

This is a question we hear a lot and to be honest there is no real clear-cut answer, but in our opinion any hotel that is concerned about losing bookings through over channels, and prefer to receive direct bookings (as should be the case in most situations), linking to TripAdvisor from your own website can be a dangerous temptation and not one we’d recommend. Perhaps 2 years ago linking to your hotels TripAdvisor page was probably no issue at all, if you were happy with the reviews of your property and weren’t concerned about visitors getting tempted to look around the

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What is TripConnect, and Why should my hotel use it

What is TripConnect, and Why should my hotel use it

TripConnect is a Meta Search engine that appears prominently on the TripAdvisor website. In a nutshell, meta search works just like a search engine, but instead of searching just websites like Google or other search engines do, the TripConnect meta search engine searches hotel room prices, and lists them in a feed on their website. The benefit of meta search engines is that they can provide users with information fast. People no longer want (or have time to) trawl through a variety of websites, entering in their room dates and requirements for each and every search, before returning to complete

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How to Setup a Successful Google Remarketing Campaign for your Hotel

How to Setup  a Successful Google Remarketing Campaign for your Hotel

Google remarketing or retargeting provided a superb opportunities for hotels (and other online businesses) to really maximise their online revenue. If used correctly it can be an extremely powerful way to encourage previous visitors to your hotels website to complete their booking online. In this article we’re going to guide you through the exact steps required to create a successful Google retargeting campaign. If successful (and other factors are good, such as the level of availability at the hotel) then you can expect return on investment (ROI) to be as good as £4 : £1 – so four times your

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