Hotel Marketing News

Google Removes Right-Side Ads – What This Means for Hotels

Google Removes Right-Side Ads – What This Means for Hotels

So, it finally happened – after a long period of speculation, Google has finally permanently removed their right-side ads from Desktop search. Whilst the Search Marketing community are collectively up-in-arms about this massive change, we thought we’d take a look to see how exactly this stands to affect the hotel industry. Understandably, a lot of PPC marketers are a bit disgruntled by this move by Google, which is seen to them as a way of forcing advertisers to pay a premium price to appear on the first page with their sponsored ads. Google have long been looking to make this

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5 reasons why your hotel needs a PPC strategy

5 reasons why your hotel needs a PPC strategy

There are many reasons as to why a hotel needs a Pay-Per-Click (PPC) strategy, and if you don’t already have one running then there’s no better time than the present. In this article we’ll take a look at 5 very good reasons why you need a PPC strategy. There will be a lot more, we’re just focusing on these points. As ever, if you feel we’ve overlooked any important points just leave a comment at the bottom of the page. 1. More Revenue for your hotel You have to spend money to make money, and this is key in PPC.

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5 Questions you should be asking your hotels digital marketing agency in 2016

5 Questions you should be asking your hotels digital marketing agency in 2016

By all accounts 2016 is going to be another huge year in digital marketing for hotels. Let us take a look at 5 questions that you should be asking your hotels digital marketing manager (be it an external agency, or someone else). 1. Are all of the pages on my website 100% responsive? If you’ve not checked this one already then you must have been sleeping for the past few months – Google is now actively preferring sites in their mobile search results which are mobile-friendly, so if you’re website isn’t already responsive then 2016 is definitely the year to

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5 Ideas for hotel blog posts in Spring

5 Ideas for hotel blog posts in Spring

If you haven’t already recognised the benefit of using a blog on your hotel website, you may want to take a look at my earlier article on the top reasons why your hotel needs a blog. Hopefully you’re already aware of these benefits, and are just looking for some more specific blog ideas for Spring. At this time of year its easy to write about Spring because there are various different angles you can approach the subject from. Each way will really depend on the brand and general vibe of your hotel, so you should really make sure you style

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3 Easy Ways a Hotel can Find and Target Influential Bloggers

3 Easy Ways a Hotel can Find and Target Influential Bloggers

As someone interested in online marketing and increasing the reach of your hotel on the Internet, it’s likely that you’ve considered the use of content-marketing at one point or another. As difficult as it may seem, and as time-engaging as it can be, it’s definitely worth doing if you’re keen to improve your websites organic reach, and to make more of an impact socially. One way in which a hotel can get a head start and “outsource” this type of work is by targeting key, influential bloggers in important markets, whom may be willing to review your property in exchange

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