Hotel Marketing News

The Problems with Likes – the Pitfalls of Unplanned Facebook Marketing

The Problems with Likes –  the Pitfalls of Unplanned Facebook Marketing

When the first Facebook-gold-rush began, brands were flocking to the social network and were instantly solely focused on the number of likes their page could get. 100 was seen as pitiful, 1000 respectable, and now it’s not uncommon to find small hotels with several thousand likes. The problem that many businesses made was that they were only focussed on likes, nothing else. Not the context of the like, the relevance of the like, or the benefit of the like. Soon businesses realised exactly how they can short-sightedly grow their number of likes; all you need is some decent content (a

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The Importance of Hotel Name Consistency Online

The Importance of Hotel Name Consistency Online

I was recently working with a guesthouse located in the Swiss alps which had been struggling with its online presence. They were quite a traditional, family run business, which relied a lot on word of mouth and on general offline marketing activity. Most people who stayed there would have recommended the place to friends and family, and then the guesthouse also had a lot of restaurant business too, as it had a restaurant on site. This was mainly event based business, so small groups going for social occasions and suchlike. There were problems with the website and other online profiles

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Should your hotel be using Bing for PPC Advertising

Should your hotel be using Bing for PPC Advertising

One of my pet hates is when somebody answers a question with another question. So when a client asks me if they should be using Bing PPC search ads, unfortunately I’m forced to reply with one of my own; are you looking to grow your direct bookings online in the US? Bing usage, according to the latest research (http://semincbook.com/country-search-engines/) is predominately in the US where it accounts for around 20% of all search queries carried out. That might not seem like a large figure, but you’d be very naive to ignore it based on this, especially if you did feel

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Does my hotel need to be using Pinterest – 3 Simple Questions to find out

Does my hotel need to be using Pinterest – 3 Simple Questions to find out

There’s no doubting the size, and phenomenal growth of the social media network Pinterest. But just because of it’s explosive growth (X numbers of users in 2015), does it really mean that your hotel has to have a presence there? What are the benefits and drawbacks of using Pinterest, and should you be using it as part of your hotels social media strategy? Who uses Pinterest Firstly it’s probably interesting to know the kind of demographics that Pinterest boasts. So here you have a breakdown of it’s current user-base: <a href=”http://www.pewinternet.org/2015/01/09/social-media-update-2014/pi_2015-01-09_social-media-demos_04/”><img width=”419″ height=”609″ src=”http://www.pewinternet.org/files/2015/01/PI_2015-01-09_social-media-demos_04.png” class=”attachment-large” alt=”Among online adults, the percent

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7 checks you must make on your hotels Youtube channel

7 checks you must make on your hotels Youtube channel

We’ve spoken already about ways in which you can make more use of your hotels YouTube channel. But in this article we want to provide a quick checklist of items you must check on your hotels YouTube channel. If you’re making use of a digital marketing specialist and they’re managing the channel on your behalf then chances are they’ll have covered these already (at least they should have!) If not, here are the checks to carry out: 1. Is a custom URL being used? Your YouTube channel by default will be a string of random characters. You can instead change

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