Hotel Marketing News

Why YouTube advertising is such an effective tool for hotel brand awareness

Why YouTube advertising is such an effective tool for hotel brand awareness

It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that

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Why your hotel should be using Facebook retargeting to increase its bookings

Why your hotel should be using Facebook retargeting to increase its bookings

Many hotels may feel that by carrying out remarketing on the Google AdWords network via PPC marketing, they’re being pro-active and covering all bases. That’s very true, and remarketing to previous visitors who didn’t complete a booking, or didn’t perform a pre-defined action on your hotels website is something we recommend to all of our clients. However it’s not all that can be done – and this involves making use of Facebook. Facebook is obviously a massive market, and is seen as a huge rival to Google’s dominance. The majority of people who have access to the Internet will be

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why your hotel needs an in-house social media expert

why your hotel needs an in-house social media expert

When it comes to digital marketing services for hotels, it’s not often that we recommend it’s best to keep things in-house. The Hotel Marketer offers digital marketing services to a variety of hotels around Europe; why would we start suggesting that they manage one huge aspect of it (social media) themselves – surely that’s not good business? The thing is, social media is one of the few exceptions to most digital marketing. It’s not something, at least in our opinion, that you should really outsource to anybody else; unless you’re 100% certain that they know your business inside out, and

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Why hotels must be wary of Booking com

Why hotels must be wary of Booking com

First of all, we have to make it clear that if used correctly, Booking.com can be a huge part of hotels online business – there’s no disputing that. It can bring in huge numbers of bookings, and can really help to grow your hotels reach, particularly in markets where you may have otherwise struggled. That being said, you need to ensure that you’re really careful exactly how you work with this OTA, and most importantly don’t be afraid of making them work for their money. There are several ways in which you can push them to deliver more direct business

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What does Google Match mean for Hotels

What does Google Match mean for Hotels

Just a few days ago Google made a huge announcement regarding their online advertising platform. The news was announced during Advertising Week in New York City, and is seen as the search giants attempt to catch-up on social media giant Facebook’s own use of the same technique. The product feature is titled Customer Match, and it will allow advertisers to bid and create ads for specific customer segments in both PPC search and also in Gmail ads (something we’ve discussed before) and YouTube ads. Using this tool, advertisers can now upload email lists that they’ve built up, which then get

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