Choosing the right languages for your Hotel Website

It can be a difficult decision when it comes to choosing which language your hotel website should use. Most smaller independent hotels will just choose one of the most popular languages (normally the native language in which the hotel is located). It’s a really important decision to make, so you need to be sure that you’re making the right one. Although it’s true that it’s not such a big job to add additional languages at a later date, it could harm your online bookings if you don’t cater for the right markets.

When it comes to deciding upon which languages to use on your hotel website, there are a few things to access. First of all, what’s the language like of the offline-bookings; inevitably you’ll find this mirrored online quite accurately, if you’re a relatively small property that is. If nearly all of your guests can speak English then that’s the obvious choice for the default site language. And if you’re noticing a rise in the number of bookings from certain markets, and your site isn’t already in that language (German for example) then this could be a good indicator that adding German would be of benefit to your business. Not only are you allowing new markets to read your site in their native language, but you’re also helping to improve your websites SEO score in those additional markets – something that may not have been possible before.

 

Checks to see which languages your site should use

One of the most important checks to make when choosing your site language can be done really quickly via Google Analytics, if you’ve got it setup and if you’ve got a wide range of data to review (ideally 1 year+). By filtering for a large date range, you can go to geographic demographic report to see a breakdown of the location of all your traffic – with a nice graphic visually showing you this information. Reviewing the data in the table will allow you to see the revenue that each country, city or continent is generating, as long as you’ve correctly setup the ecommerce tracking. It’s important to monitor traffic and revenue per region. If for example 15% percent of your traffic is from China, yet the revenue here is low, perhaps there’s an issue with your site which is region-specific, eg due to you not having translated your site into Chinese perhaps you’re losing out on a number of bookings. At the same time you should be disciplined when it comes to adding languages – just because you get a large number of visits from India it doesn’t mean you have to get your site translated into languages to suit; it doesn’t always make good business sense to react in this way.

Analytics revenue report

Analytics geo-location report

When you’ve decided upon the languages to use, and have added these to your site, you can then look at other more in-depth subjects which we’ll cover later on such as international SEO; the act of optimising your site for specific markets. Hopefully with the above guide you’ll be more confident about making an informed decision regarding the languages to make use of on your hotel website – and fingers crossed you’ll reap the rewards with increased hotel bookings online too.

Author: Matt Tutt

Matt Tutt is a PPC and SEO Specialist from the UK. He loves helping businesses to grow their number of online visitors through both Paid Search marketing and Search Engine Optimisation.

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