Archive for the Website Category

The Importance of Hotel Name Consistency Online

The Importance of Hotel Name Consistency Online

I was recently working with a guesthouse located in the Swiss alps which had been struggling with its online presence. They were quite a traditional, family run business, which relied a lot on word of mouth and on general offline marketing activity. Most people who stayed there would have recommended the place to friends and family, and then the guesthouse also had a lot of restaurant business too, as it had a restaurant on site. This was mainly event based business, so small groups going for social occasions and suchlike. There were problems with the website and other online profiles

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5 Questions you should be asking your hotels digital marketing agency in 2016

5 Questions you should be asking your hotels digital marketing agency in 2016

By all accounts 2016 is going to be another huge year in digital marketing for hotels. Let us take a look at 5 questions that you should be asking your hotels digital marketing manager (be it an external agency, or someone else). 1. Are all of the pages on my website 100% responsive? If you’ve not checked this one already then you must have been sleeping for the past few months – Google is now actively preferring sites in their mobile search results which are mobile-friendly, so if you’re website isn’t already responsive then 2016 is definitely the year to

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Should you Enable Comments on your Hotel Blog

Should you Enable Comments on your Hotel Blog

So you’ve just added a blog to your hotels website, and you’ve been posting articles on a regular basis, with little or no interaction. You’ve checked your Google Analytics stats, and readership of these posts are generally low – most views are coming from within the hotel, as you obsessively check the blog post for signs of life, and you’re unsure what else you can do to improve the situation. Then you stumble upon other blogs, with large numbers of comments, and wonder if that will fix your problem… Implementing a quality comment system on your hotel blog is a

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