Archive for the VisitBritain Category

VisitEngland extols youth ‘staycations’

VisitEngland has launched a new campaign encouraging young people from Great Britain and Northern Ireland to take a holiday at home in a bid to boost the UK’s tourism industry. Statistics show that 16-to-34 year olds took almost 1.4 million fewer holidays at home last year compared with a decade ago. VisitEngland’s £2.5m ‘Join the World – Discover the UK’ digital and social media campaign, launching on Monday 11 September, is targeting this ‘lost generation’ using overseas social media influencers and travellers to showcase the experiences that can be had on holiday in the UK. The campaign is run in

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UK economy set for boost as nearly 7m plan bank holiday staycations

VisitEngland’s August Bank Holiday Trip Tracker survey published today (23 August) shows 6.9 million Brits are planning an overnight holiday trip in the UK this weekend, bringing an estimated £1.7bn boost to the UK economy. The figures show an increase on last year’s results when 5.1 million adults in Britain planned to take an overnight holiday trip in the UK during the August bank holiday weekend. John Glen, tourism minister, said: “Tourism is a key economic driver and job creator and we want every part of the UK to benefit. It is fantastic that so many people are planning a

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June sees record number of overseas visits to the UK

June saw a record number of overseas visits to the UK, official statistics from VisitBritain show. There were 3.5 million visits to the UK in June, up 7% on the same month last year. Overseas visitors spent £2.2 billion in June, up 2% compared to the same month last year. There was strong growth from North America in June with 650,000 visits, up 35% on the same month last year. It brings the overall number of overseas visits to the UK for January to June this year to a record-breaking 19.1 million and up 9% compared to the same period

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