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Push notifications as a tool for hotel marketers

Push notifications may be one of the best marketing tools to create added value and increase your revenue when used wisely. It is broadly a text message that pops up on the user phone screen, containing hyper-relevant and real-time engaging information send by the hotel, such as the latest or exclusive offer or relevant news from your hotel. According to recent studies by Localytics, the conversion rate is about 15%, which clearly suggests that the content of the message in these notifications has to be relevant to the targeted audience and catchy. Often considered as a double-edged sword with a

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