Archive for the Thomson Category

Thomson and Booking.com named top travel brands

Travellers favour established brands and online travel booking sites, according to the latest Customer Engagement: Travel report released today by the DMA. When asked to name their favourite travel brand, Thomson was most mentioned, followed by Booking.com and Thomas Cook. However, consumers also mentioned over 70 different brands, highlighting the wide range of brands engaging UK consumers. According to the research, conducted by the DMA and Foresight Factory, with partners Emarsys, Epsilon, Feefo and Wiraya, what consumers want more from travel brands is value for money, which was considered important by 59% of respondents, convenience which got a vote of

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