Archive for the Technology Category

How interactive technology is revolutionising the hotel industry

76%. That’s how many people booked their holiday online last year. Digital, and mobile in particular, has already revolutionised the industry. But, what most may not expect to see is that almost half of UK travellers are now crying out for interactive tech like virtual reality (VR) hotel tours, digital assistants and interactive augmented reality (AR) experiences. Our recent travel report found that 48% would like to use AR and VR tools to view resorts and destinations in advance of booking, and whilst they’re on holiday. Over a fifth (21%) wanted to see a greater use of artificial intelligence (AI)


Technology check-in: Does your hotel pass these three mobility challenges?

The Internet of Things (IoT), room automation, artificial intelligence and virtual assistants such as Amazon’s Alexa are making headway in the hotels and hospitality sector, but none of this is possible without the right foundation of secure connectivity. No matter how luxurious your hotel, how sumptuous the food or how relaxing the spa, if you don’t offer secure connectivity and mobile guest services, you are unlikely to fill your rooms. Christophe Ameline, Head of Vertical Markets Strategy & Offer at ALE, looks at the issues and the technologies that are now available to enable hoteliers to provide the services that


Montcalm Luxury Hotels becomes first London group to launch AI chatbot

Montcalm Luxury Hotels has become the first hotel group in London to use an artificial intelligence ‘chatbot’ to interact with customers. The bot, named ‘Ami’, is described as a fully conversational artificial intelligence service that offers an additional channel of communication to site visitors before, during and after their stay. The solution connects with potential customers in real time via an interactive live chat session on the company website. Ami is also accessible across multiple platforms. Working on the philosophically problematic assumption that digital beings conform to human gender identities, ‘she’ can understand users’ intent and offer specific sales support


The Know makes Independent Hotel Show debut

Hotel guest insight service, The Know, will be showcasing its recently-launched, next generation hotel guest insight service at next month’s Independent Hotel Show. The service enables hoteliers to receive detailed, confidential, qualitative feedback from real and highly targeted paying guests. As well as this, being part of The Know enables hotels to benchmark their performance, gain proprietary market insight into guest preferences and create individual action plans using the sophisticated and bespoke question-led technology. Multi-night, extensive reviews are conducted by an invitation-only members club of ‘Knowers’ who are individually vetted and incentivised through reimbursements and loyalty points. To celebrate its


Laurence Llewellyn Bowen switches on illuminations display

Laurence, who is well known for his creative flair and his love of Blackpool, has been working on a top secret project with the hotel and the Illuminations team, to produce a set of unique light sculptures as part of this year’s Blackpool Illuminations. The project has been a significant investment by Starboard Hotels, owners of The Best Western Carlton and will run over a three-year period. “Beyond beautiful” is how Laurence describes the 4-metre high Art Deco inspired fountain lights he has helped create for a display commissioned by the hotel. For the first time ever, the Best Western

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