Archive for the Paid Advertising Category

Why YouTube advertising is such an effective tool for hotel brand awareness

Why YouTube advertising is such an effective tool for hotel brand awareness

It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that

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Why your hotel should be using Facebook retargeting to increase its bookings

Why your hotel should be using Facebook retargeting to increase its bookings

Many hotels may feel that by carrying out remarketing on the Google AdWords network via PPC marketing, they’re being pro-active and covering all bases. That’s very true, and remarketing to previous visitors who didn’t complete a booking, or didn’t perform a pre-defined action on your hotels website is something we recommend to all of our clients. However it’s not all that can be done – and this involves making use of Facebook. Facebook is obviously a massive market, and is seen as a huge rival to Google’s dominance. The majority of people who have access to the Internet will be

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How a Hotel can use Facebook Advertising to grow its Online Bookings

How a Hotel can use Facebook Advertising to grow its Online Bookings

Few people can doubt the reach and benefit of using Facebook as a brand. The willingness of brands to advertise on Facebook too has really soared too in recent months. But from a hotels perspective, one big question is how can a hotel use Facebook advertising to grow its number of bookings? We all know how easy it is to grow the number of Facebook likes through an advertising campaign – you can get your posts boosted, paying to get them displayed in your friends Newsfeeds, or in strangers Newsfeeds. You can also create a separate advert to get displayed

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