Archive for the Social Media Category

The Power of Pinterest

Free eBook downloads to help you set up, optimize, and succeed at using Pinterest for your hotel. Pinterest is much more than just a dream board. 93% of Pinterest users (known as Pinners) use Pinterest to plan out future purchases. One huge difference between Pinterest and other social networks is brand engagement. According to Censuswide, brands on Pinterest are more trusted than brand content Facebook, Twitter, and Instagram. In fact, a whopping 75% of all saved Pinterest content was created by businesses. Brands use Pinterest to increase brand awareness, favorability, perception, and intent to purchase. And Pinterest reports that Pinners

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Six technology trends affecting the hospitality industry

The fast pace at which technology evolves means it can be difficult for hoteliers to keep up and distinguish flash in the pan trends from those that deserve investment or at the least serious consideration. Karla Pearce, EMEA product marketing manager at Cvent looks at six trends affecting the industry.Cloud Solutions Manual, often time-consuming processes, become streamlined with cloud platforms. Integrated systems can combine business intelligence, management and marketing. Through one centralised system it’s possible to generate business leads, manage and respond timely to RFPs on top of evaluating performance in real-time. Mobility Airport travel has given rise to the

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Why YouTube advertising is such an effective tool for hotel brand awareness

Why YouTube advertising is such an effective tool for hotel brand awareness

It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that

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Why your hotel should be using Facebook retargeting to increase its bookings

Why your hotel should be using Facebook retargeting to increase its bookings

Many hotels may feel that by carrying out remarketing on the Google AdWords network via PPC marketing, they’re being pro-active and covering all bases. That’s very true, and remarketing to previous visitors who didn’t complete a booking, or didn’t perform a pre-defined action on your hotels website is something we recommend to all of our clients. However it’s not all that can be done – and this involves making use of Facebook. Facebook is obviously a massive market, and is seen as a huge rival to Google’s dominance. The majority of people who have access to the Internet will be

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why your hotel needs an in-house social media expert

why your hotel needs an in-house social media expert

When it comes to digital marketing services for hotels, it’s not often that we recommend it’s best to keep things in-house. The Hotel Marketer offers digital marketing services to a variety of hotels around Europe; why would we start suggesting that they manage one huge aspect of it (social media) themselves – surely that’s not good business? The thing is, social media is one of the few exceptions to most digital marketing. It’s not something, at least in our opinion, that you should really outsource to anybody else; unless you’re 100% certain that they know your business inside out, and

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