Archive for the Resources Category

What to do When Your Hotel Brands Requires Review Responses

More hotel brands are following the lead of IHG and mandating that hotels must respond to their reviews (particularly negative ones) within 48 – 72 hours after they are received. How can hoteliers keep up with this pace? When your hotel brand requires review responses quickly to every review, there are strategies hoteliers must have in place to be successful. With these review response tactics, you can keep up with every brand mandate while elevating your hotel’s reputation. Enable Alerts The first step to responding quickly to every review is making sure that you’re notified when reviews are posted. Monitoring

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White Paper Download: Beyond Business & Leisure

Capitalize on New Travel Trends When communicating with your customer, are you still thinking in terms of business and leisure? Family vacation and professional conferences? It’s time to move ahead and understand new travel trends beyond business and leisure. Leading the charge past the binary travel categories of business and leisure are the millennial age group. Millennials spend more money traveling and travel more often than older generations. In this white paper, we share some of the newest travel trends and how you can reach these travelers online. From training your front desk staff to building social media content, here

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Increase Hotel SEO with a Blog

Why Should Hotels Have a Blog? A blog provides helpful information to travelers making booking decisions. Plus, blog content also helps Google and other search engines find your website. Find out more below. Help Travelers Make Booking Decisions Blogs provide an area to publish content that complements your website. While you already have pages that give an overview of your hotel, a blog can go into much more detail. It can explain exactly what is included in your hot breakfast, what time the pool is open, and where the best nearby restaurant is. More information can help a traveler feel

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Blog Ideas for Hotel Websites

Boost Your Hotel Marketing Strategy with These Blog Ideas When faced with a blank blog page, it can be intimidating to come up with content. By making a content plan ahead of time, you can craft blog posts to attract travelers and build

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How to Start a New TripAdvisor Business Listing

How do I start a new TripAdvisor business listing? Many hoteliers ask us how they can get a new TripAdvisor business listing. They aren’t happy with their existing profile and the reviews on it and want to completely erase the past and start fresh. It can be frustrating to have a profile bogged down with bad reviews when you’re actively working on fixing your reputation. Before you throw in the towel completely, remember that one of the biggest factors affecting your TripAdvisor ranking is review recency. The newer the review, the more weight it has in your popularity ranking. To

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