Archive for the Remarketing Category

5 reasons your hotel needs to use Retargeting Campaigns

5 reasons your hotel needs to use Retargeting Campaigns

It’s quite difficult nowadays to browse the Internet without seeing retargeting campaigns in use, based on your previous web history. For those who are unaware, retargeting adverts are an intelligent form of online advertising based on the sites you’ve visited previously, and the actions you have or haven’t completed. They work by using cookies (at least traditionally anyway) and so when you visit a website making use of retargeting, a piece of code on the site is stored in your cookies, and that site then adds you to a list of users whom they will then advertise to directly. This

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