Archive for the PPC Category

What does Google Match mean for Hotels

What does Google Match mean for Hotels

Just a few days ago Google made a huge announcement regarding their online advertising platform. The news was announced during Advertising Week in New York City, and is seen as the search giants attempt to catch-up on social media giant Facebook’s own use of the same technique. The product feature is titled Customer Match, and it will allow advertisers to bid and create ads for specific customer segments in both PPC search and also in Gmail ads (something we’ve discussed before) and YouTube ads. Using this tool, advertisers can now upload email lists that they’ve built up, which then get

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Should your hotel be using Bing for PPC Advertising

Should your hotel be using Bing for PPC Advertising

One of my pet hates is when somebody answers a question with another question. So when a client asks me if they should be using Bing PPC search ads, unfortunately I’m forced to reply with one of my own; are you looking to grow your direct bookings online in the US? Bing usage, according to the latest research (http://semincbook.com/country-search-engines/) is predominately in the US where it accounts for around 20% of all search queries carried out. That might not seem like a large figure, but you’d be very naive to ignore it based on this, especially if you did feel

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Google Removes Right-Side Ads – What This Means for Hotels

Google Removes Right-Side Ads – What This Means for Hotels

So, it finally happened – after a long period of speculation, Google has finally permanently removed their right-side ads from Desktop search. Whilst the Search Marketing community are collectively up-in-arms about this massive change, we thought we’d take a look to see how exactly this stands to affect the hotel industry. Understandably, a lot of PPC marketers are a bit disgruntled by this move by Google, which is seen to them as a way of forcing advertisers to pay a premium price to appear on the first page with their sponsored ads. Google have long been looking to make this

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5 reasons why your hotel needs a PPC strategy

5 reasons why your hotel needs a PPC strategy

There are many reasons as to why a hotel needs a Pay-Per-Click (PPC) strategy, and if you don’t already have one running then there’s no better time than the present. In this article we’ll take a look at 5 very good reasons why you need a PPC strategy. There will be a lot more, we’re just focusing on these points. As ever, if you feel we’ve overlooked any important points just leave a comment at the bottom of the page. 1. More Revenue for your hotel You have to spend money to make money, and this is key in PPC.

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3 Reasons not to carry out your hotels ppc advertising in-house

3 Reasons not to carry out your hotels ppc advertising in-house

As an independent or small guesthouse or hotel, there can be a big temptation to run your PPC campaigns in-house; you’ll save money as there will be no management fees involved, and you’ll have completely control, transparency and ownership of your PPC campaign. Unfortunately there are a few big reasons why you should avoid this temptation at all costs. Of course there will be some exceptions to the rule, perhaps you’re already a bit of an AdWords guru, or you have a friend that will be helping set it up and to manage it. But 99% of the time it

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