Archive for the Opinion Category

Robot concierge and designated selfie-spots: is this the future of luxury hotels?

It’s holiday time. You’ve got the choice of booking an entire chateau, or a room in an ultra-swanky Riviera hotel. Which do you go for? If you’re one of those oft-feared “millennials”, your go-to is likely Airbnb, and you’ll choose the chateau over the Four Seasons for your French escape. It’s the convenience, the cost-effectiveness, the all-round experience; Airbnb makes it easy to find, easy to book and easy to navigate. It gives you bragging rights, too: imagine the Insta-jealousy from that holiday hashtag. In contrast, hotels have a reputation as expensive and stuck in a lost time. Way back

Read More...

How interactive technology is revolutionising the hotel industry

76%. That’s how many people booked their holiday online last year. Digital, and mobile in particular, has already revolutionised the industry. But, what most may not expect to see is that almost half of UK travellers are now crying out for interactive tech like virtual reality (VR) hotel tours, digital assistants and interactive augmented reality (AR) experiences. Our recent travel report found that 48% would like to use AR and VR tools to view resorts and destinations in advance of booking, and whilst they’re on holiday. Over a fifth (21%) wanted to see a greater use of artificial intelligence (AI)

Read More...

Why there should be no raging war between hotels and OTAs

Dr Nicolas Graf, chief academic officer, Les Roches Global Hospitality Education Many hoteliers feel some hostility towards OTAs, why do you think this is? 15 years ago, when they desperately needed to fill empty rooms, hoteliers welcomed OTAs and greatly benefited from them. Today, they see their relationships with OTAs as unfair as they have lost significant bargaining power. Despite recent mergers, the market of OTAs has consolidated much faster than hotels, and the biggest OTAs are significantly larger than any hotel chain. In this context, OTAs are stronger at the negotiation table, but also in the online marketplace, with

Read More...

Extended stay – the future of the hotel industry?

By Marine Duchesne, associate director in Christie & Co’s hotel consultancy team Extended stay accommodation (including serviced apartments and aparthotels) is evolving as a major sub-sector in the hotel industry. Such businesses have been sprouting across the UK and Europe in recent years since Fraser serviced apartments launched in Singapore in 1998, and it is increasingly attracting the interest of investors and key operators who want a stake in the market. In a nutshell, serviced apartments tend to cater for longer stays, are usually situated in residential areas and sometimes offer a 24/7 reception but no communal food and beverage

Read More...

Hotel Rebranding: “As I quickly found out, it’s not all about the livery and collateral change”

Valor Hospitality Europe has recently completed the rebrand of four former Holiday Inn properties in to new Crowne Plaza hotels. Here Valor’s operations director, Mark Thacker discusses why it’s the people, not the physical changes to the hotel’s décor that is key to a successful hotel rebrand. Rebranding a small collection of hotels is not a task to be taken lightly, but with a clear strategy and a commitment to change, the results can be very rewarding. First, where to start amongst the myriad of tasks and meetings that need to be completed? That’s easy I thought; change the external

Read More...

Latest Posts

Contact Details

the hotel marketer

Address: 29b Windsor Road, Ealing, W5 3UL, London.

Phone: 0203 0263660

Email: contact@thehotelmarketer.com

Skype: thehotelmarketer

Newsletter