Archive for the Online reviews Category

UK joins international campaign to stop false reviews

Over the last year, consumer protection agencies around the globe have worked together to prevent false or misleading reviews and endorsements online, and promote new guidelines to help review sites, digital influencers, marketing professionals and other traders understand what they should do to operate fairly. The CMA’s 2015/16 Presidency of the International Consumer Protection and Enforcement Network (ICPEN) focused on improving practices in this area, and since then a range of action has been taken worldwide. This has seen at least 16 enforcement cases, including one preventing a US business using deceptive online reviews that had been posted by its

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