Archive for the Mobile first Category

Search has changed, are you losing out? (Part 1)

A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their target consumers are using different devices and search channels to create a plan to effectively engage and inspire consumers. According to Google, more than 60% of search is performed on a mobile device and 65% of smartphone visitors continue over to a desktop or a PC. Often, Marketers still view search as being conducted on desktop and mobile independent of one another. Trends suggest otherwise. ComScore has found that consumers

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Why Progressive Web Apps Matter to You

With over 60% of searches happening on mobile devices, consumers increasingly rely on their mobile devices for search and to complete transactions.  Progressive Web App (PWA) is a key new technology to create an app like mobile experience, to drive user interaction, and boost conversions.  Here are some key must-knows about PWA technology and what benefits it could bring to your business. Key Features of Progressive Web Apps App-like functionality: A PWA-enabled mobile site acts and behaves like a mobile app. Users can “install” the site on their home screen and access it as they do any other app. Because

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Milestone Launches “True” Mobile First Hotel Website Design

Milestone announced today that it is launching a new website design product truer to the concept of “Mobile First.” Our mobile first designs are a departure from the responsive technology that most sites employ, elevating the experience to what users want to do in every moment of the customer journey. “We recognized that most of the so-called mobile first website designs, are actually nothing more than responsive designs,” said Benu Aggarwal, Milestone President and Founder. “Nearly all responsive designs are nothing more than desktop designs reformatted to fit on a smaller screen. We want to change that and be the

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