Archive for the Millennials Category

Three tips to boost bookings with millennial guests

By Mike Murray, founder of Vir.al, the new inspiration/hotel booking app/website In the past five years, millennials have been a widely discussed topic in the travel industry; you’d be hard-pressed not to have noticed how much impact they’ve had on the way that we, as an industry, do business. But even though millennials are changing the hospitality industry in ways that we might never have expected, many would prefer that we adapt more quickly. Unfortunately, that means that unless you were one of the few properties who adjusted quickly enough to suit the needs of the market, you are missingRead More...

Don’t get too sucked in by millennial fever

The word ‘millennial’ is used about 15 times per person per day in the business world of 2017. For the uninitiated (though you must be hiding under a rock not to have heard it), it refers to a person reaching adulthood in the early 21st Century. They are tech-savvy, mobile, restless and go through life with an enormous sense of entitlement. Well, that’s the much-mooted reading of the generation before them anyway. Businesses of all types now devote enormous energy to ‘engaging’ with the idiosyncrasies of this population group, leaning on social media, apps and streaming services to try and

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