Archive for the Trivago Category

How to Attract Guests Online with Killer Visual Content

The following is a guest article from trivago on how quality visual content influences travel shopper engagement. We thought our other channel partners might find it useful. Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This is especially true when it comes to visual content. On trivago, hotel profiles with stellar main images attract 96% of all clicks, while profiles featuring high-quality photos in their gallery receive 63% more clicks than those with low-quality photos. And it’s not just

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Trivago to give hoteliers access to travel demand data and 5bn room rates

Trivago has allowed hoteliers to become more competitive online by giving them access to data on market demand and room rates. Its new Rates Insight feature makes over 5 billion room rates visible to hoteliers around the world. The feature aggregates rates from over 250 websites, giving an unbiased and comprehensive set of data on traveller demand and competitor prices so hoteliers can compare them by variables such as room type. Johannes Thomas, chief revenue officer and managing director at Trivago, said: “We understood how difficult it is for hoteliers to find, monitor, and analyse competitor room rates across hundreds

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