Archive for the Google Hotel Ads Category

Why Your Hotel Needs to Use Google Hotel Ads

Why Your Hotel Needs to Use Google Hotel Ads

When our clients are enquiring about whether or not they should be using Google Hotel ads, one of Google’s latest attempts to further monetise it’s huge search engine, it’s sometimes quite difficult to give concrete reasons why they shouldn’t be listed. How the Google Hotel Ads work The way it works is that a user enters Google.com/hotels, or has searched for a hotel, or is on the google maps page where hotels are visible, and enters in their travel dates. Google’s back-end checks the services linked to their Google Hotel Ads program, and performs a variety of complex availability and

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