Archive for the Meta Search Category

Trivago to give hoteliers access to travel demand data and 5bn room rates

Trivago has allowed hoteliers to become more competitive online by giving them access to data on market demand and room rates. Its new Rates Insight feature makes over 5 billion room rates visible to hoteliers around the world. The feature aggregates rates from over 250 websites, giving an unbiased and comprehensive set of data on traveller demand and competitor prices so hoteliers can compare them by variables such as room type. Johannes Thomas, chief revenue officer and managing director at Trivago, said: “We understood how difficult it is for hoteliers to find, monitor, and analyse competitor room rates across hundreds

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Why your Hotels ranking on TripAdvisor doesn’t matter

Why your Hotels ranking on TripAdvisor doesn’t matter

Your hotels ranking on TripAdvisor doesn’t matter. That’s a bit of a bold statement to make, but we’re seeing less and less importance on the old-fashioned way of ranking hotels by location due to the new ranking-algorithm implemented by TripAdvisor. Around the same sort of time that the huge attraction-and-hotel-review network started to further monetise their traffic through the TripConnect scheme, where you can see live rates for booking hotel rooms whilst browsing the site, they also modified their ranking-factors. Traditionally the site would use a variety of factors when it came to deciding on which hotels to rank first

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Why you shouldn’t link to your TripAdvisor page from your Website

Why you shouldn’t link to your TripAdvisor page from your Website

This is a question we hear a lot and to be honest there is no real clear-cut answer, but in our opinion any hotel that is concerned about losing bookings through over channels, and prefer to receive direct bookings (as should be the case in most situations), linking to TripAdvisor from your own website can be a dangerous temptation and not one we’d recommend. Perhaps 2 years ago linking to your hotels TripAdvisor page was probably no issue at all, if you were happy with the reviews of your property and weren’t concerned about visitors getting tempted to look around the

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What is TripConnect, and Why should my hotel use it

What is TripConnect, and Why should my hotel use it

TripConnect is a Meta Search engine that appears prominently on the TripAdvisor website. In a nutshell, meta search works just like a search engine, but instead of searching just websites like Google or other search engines do, the TripConnect meta search engine searches hotel room prices, and lists them in a feed on their website. The benefit of meta search engines is that they can provide users with information fast. People no longer want (or have time to) trawl through a variety of websites, entering in their room dates and requirements for each and every search, before returning to complete

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Why Your Hotel Needs to Use Google Hotel Ads

Why Your Hotel Needs to Use Google Hotel Ads

When our clients are enquiring about whether or not they should be using Google Hotel ads, one of Google’s latest attempts to further monetise it’s huge search engine, it’s sometimes quite difficult to give concrete reasons why they shouldn’t be listed. How the Google Hotel Ads work The way it works is that a user enters Google.com/hotels, or has searched for a hotel, or is on the google maps page where hotels are visible, and enters in their travel dates. Google’s back-end checks the services linked to their Google Hotel Ads program, and performs a variety of complex availability and

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