Archive for the Marketing Advice Category

Top 10 Techniques to Improve Your Marketing Communications

Written by Rob Hardy Top 10 Techniques to Improve Your Marketing Communications In my previous article I outlined five key points to bear in mind when planning your next communications campaign. Now let’s look at a further five aspects to bear in mind when implementing your communications… The headline/ visual combination.  This is crucial in capturing the attention and interest of your target audience. The headline and imagery should complement (not just repeat) each other in order to get across the essence of your campaign proposition at a glance. Remember: the reader should never have to dip into the small print

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