Archive for the Google Updates Category

Google Removes Right-Side Ads – What This Means for Hotels

Google Removes Right-Side Ads – What This Means for Hotels

So, it finally happened – after a long period of speculation, Google has finally permanently removed their right-side ads from Desktop search. Whilst the Search Marketing community are collectively up-in-arms about this massive change, we thought we’d take a look to see how exactly this stands to affect the hotel industry. Understandably, a lot of PPC marketers are a bit disgruntled by this move by Google, which is seen to them as a way of forcing advertisers to pay a premium price to appear on the first page with their sponsored ads. Google have long been looking to make this

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How to Setup a Successful Google Remarketing Campaign for your Hotel

How to Setup  a Successful Google Remarketing Campaign for your Hotel

Google remarketing or retargeting provided a superb opportunities for hotels (and other online businesses) to really maximise their online revenue. If used correctly it can be an extremely powerful way to encourage previous visitors to your hotels website to complete their booking online. In this article we’re going to guide you through the exact steps required to create a successful Google retargeting campaign. If successful (and other factors are good, such as the level of availability at the hotel) then you can expect return on investment (ROI) to be as good as £4 : £1 – so four times your

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Is your Hotel website ready for the next Google-mobile update

Is your Hotel website ready for the next Google-mobile update

If you’ve been living under a rock lately then chances are you may have missed Google’s big announcement regarding their mobile search results. Although labelled as a huge update and big news, it really should come as no surprise to digital marketers. Google has constantly informed webmasters about the importance of having a mobile friendly website, so those who didn’t take action on this only have themselves to blame. Even by analysing web traffic in Google Analytics it would have been obvious to many sites that mobile and tablet traffic has grown hugely over the past 2 years, and continues

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