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Why Gmail Sponsored Promotions is such an exciting platform for hotels

Why Gmail Sponsored Promotions is such an exciting platform for hotels

Chances are you’ll have heard very little about Gmail Sponsored Promotions (GSP’s), one of Google’s recent advertising platforms. It’s been a pretty low key affair so far, with GSP’s only being made available to Google Agencies until quite recently. GSP’s as the name suggests, are adverts based on a users Gmail inbox – so Gmail is the advertising platform, and if your audience doesn’t use Gmail (unlikely) then it’s not worth your time. But with a huge audience, and a massive database of user information, the potential is massive. How do Gmail Sponsored Promotions work? As intrusive as it sounds,

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