Archive for the Food and Beverage Category

Hotels ‘missing out’ on F and B sales due to lack of incentives

Hotels are missing out on F&B sales by not offering customers an incentive at the time of booking, according to research by CGA and Zonal Retail Data Systems’ GO Technology report. The report, which polled 5,000 adults in the UK, found 54% of leisure customers and 45% of business users cite price as a barrier to dine at a hotel’s on-site restaurant. However, 50% and 43% respectively would consider making a reservation if they were offered an incentive at the time of booking. A further 45% of 18 to 34 year olds would also be more likely to order room

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