Archive for the email marketing Category

Our Favorite Holiday Campaigns from 2016

Life is all about living in the moment.But let’s be honest, when you’re managing the marketing and promotions for a hotel, it’s really about living in the next quarter. And that means, now is the time to finalize your holiday email marketing strategy. Here are a few of our favorite campaigns from last year to help make your holiday season merry and oh so bright. Holiday: Halloween Purpose: Promote and sell tickets for on-property Halloween events. Having inspired Stephen King’s The Shining, it’s no surprise that The Stanley Hotel in Colorado put out a killer Halloween email. Holiday: Black Friday/Cyber


[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft a successful email program. The infographic has some great information on why you should do email marketing in the first place, ways to think about it, tactics for getting the best possible results and finally, in what areas you can test your theories to optimize


2018 Budget Season: Own Your Guests (Stop Renting Them)

You have comfortable beds, a new lobby, friendly service, and offer value that is undisputed. As a result, your guests have never been happier with your hotel. Satisfaction scores are strong and getting better, and the smiles on guests’ faces assure you that you are doing the right thing to deliver a great stay, every time. So why are you having to re-acquire these happy customers for every repeat stay? As you plan your budget for 2018, make it a priority to invest in restoring control of the guest relationship. OTAs have proven to be a powerful source of new


Step-By-Step: How to Make an Animated GIF for Email Marketing and Social Media

There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a hotel marketer who relies heavily on the ability to tug at your guests’ heartstrings, you should be taking advantage. (Here’s a great example of one of our hotel customers who did just that.) It only takes seconds to make a GIF for your marketing email or social media post — no joke. This is a great skill


5 Ideas for Segmenting Your Database

There are certain things we know to be true when it comes to email marketing. For one, segmented campaigns achieve way higher open and click-thru rates than non-segmented campaigns. In fact, according to a 2017 study by MailChimp, segmented campaigns saw a 14.3% higher open rate and a 100.95% higher click-thru rate than non-segmented campaigns. With the release of our new Segment Builder, we have seen lots of creative ways that our customers have been segmenting their database to send more targeted, relevant campaigns and we wanted to share with you some of the best examples here. #1 Campaign: Extend


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