Archive for the Digital Marketing Ideas Category

Planning Your 2018 Digital Marketing Budget

In our previous article we discussed how 2017 has been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2018. The next step is to start planning your budget for the coming year. Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology while keeping up with the budget allocated for the financial year. Start Here Most businesses don’t have an adequate budget to fully invest in all aspects of digital marketing. There is an ongoing struggle to optimize the

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Is Your Digital Marketing Budget Allocated Appropriately?

Trends Impacting Your Online Presence in 2018 This has been an exciting year for digital marketing. Siri and Google alone are handling 452 billion voice searches per year and changes in consumer behavior are altering the nature of search. Mobile devices are leading the way and making search more personalized. Consumers are more engaged than ever thanks to seamless cross-device experiences and access to apps. The future of search is here; be it “Intelligent Assistants” (Siri, Alexa, OK Google or Cortana) guiding searchers with answers, the exponential growth of digital products or making the most of micro moments. Businesses have

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How Can You Make The Most Out Of Your Digital Marketing Plan In 2018?

Measure, measure, measure.  Milestone Inc. recently published a new white paper – Maximize the Impact of Your Digital Marketing with Better Insights.  Focused on ensuring a company’s digital marketing spend is applied effectively and correctly, the white paper tells business owners: Why it’s critical to understand what your consumer is doing Why you must understand how your consumer is finding you and completing transactions “At the heart of digital marketing, we still have a fundamental concern,” said Walter Paliska, VP of Marketing for Milestone, “marketers struggle every day with understanding what’s working and what needs to be adjusted. Providing insights

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Video: Digital Marketing Essentials for Your 2018 Budget

If you missed out on our latest webinar, or just want a chance to review (it’s pretty dense with budgeting info) you’re in luck! You can watch the video by simply entering your name and email in the box below. Some of the broad strokes of what we cover: Staying ahead of consumer behavior and what’s driving change Thriving in 2018 with the best digital marketing tactics Earmarking the most impactful technology investments Powered by WPeMatico

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Upcoming Webinar: Digital Marketing Essentials for your 2018 Budget – 8/17

It’s that time of year again. Everyone is putting together their 2018 budgets and carefully weighing priorities and possibilities. To be sure you don’t overlook anything critical, please join us Thursday, August 17 at 10:30 am (PDT) for our new webinar: Digital Marketing Essentials for Your 2018 Budget Stay ahead of consumer behavior and see what’s driving change Thrive in 2018 with the best digital marketing tactics Earmark the most impactful technology investments Powered by WPeMatico

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