Archive for the Best Practices Category

Our Favorite Holiday Campaigns from 2016

Life is all about living in the moment.But let’s be honest, when you’re managing the marketing and promotions for a hotel, it’s really about living in the next quarter. And that means, now is the time to finalize your holiday email marketing strategy. Here are a few of our favorite campaigns from last year to help make your holiday season merry and oh so bright. Holiday: Halloween Purpose: Promote and sell tickets for on-property Halloween events. Having inspired Stephen King’s The Shining, it’s no surprise that The Stanley Hotel in Colorado put out a killer Halloween email. Holiday: Black Friday/Cyber

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[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft a successful email program. The infographic has some great information on why you should do email marketing in the first place, ways to think about it, tactics for getting the best possible results and finally, in what areas you can test your theories to optimize

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